PSG versus Bayern Munich — in the lucrative China market | Malay Mail

  • 📰 malaymail
  • ⏱ Reading Time:
  • 46 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 22%
  • Publisher: 86%

Belgique Nouvelles Nouvelles

Belgique Dernières Nouvelles,Belgique Actualités

SHANGHAI, Aug 21 — Bayern Munich and Paris Saint-Germain clash in the Champions League final on Sunday in Lisbon but on the other side of the globe they are also engaged in another high-stakes competition. China, the world’s most populous country and second-biggest economy, is a battleground...

Paris Saint-Germain’s Kylian Mbappe is congratulated by Neymar after scoring a goal during the L1 match with Montpellier Herault at Parc des Princes in Paris February 1, 2020. — AFP pic

The final kicks off at an unsociable 3am Monday in China but Bayern say there will be viewing parties for their fans in over 30 Chinese cities. “We can already feel and see it,” said Rouven Kasper, head of Bayern’s office in Shanghai since it opened in 2016. Kasper believes that German football’s early return during the coronavirus pandemic — it was the first major European league to restart, in May — put Bundesliga clubs in the shop window.‘PSG the club of new generation’

“China has always been extremely important to us and that’s one of the reasons why we toured with the first team in China for the past two years. Last year, all of our Asia tour was in China,” said Wasels.PSG, a relatively young club having been founded in 1970 — Bayern go back to 1900 — are trying “to go in a different direction to try to target a different audience than the traditional football audience”, said Wasels.

 

Merci pour votre commentaire. Votre commentaire sera publié après examen.
Nous avons résumé cette actualité afin que vous puissiez la lire rapidement. Si l'actualité vous intéresse, vous pouvez lire le texte intégral ici. Lire la suite:

 /  🏆 1. in BE

Belgique Dernières Nouvelles, Belgique Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

PSG vs Bayern Munich in the lucrative China marketThe clubs try to outdo each other as they try to win the hearts of Chinese fans FMTNews PSG BayernMunich ChampionsLeague ChinaMarket
La source: fmtoday - 🏆 5. / 72 Lire la suite »