Mistake business leaders make when addressing a racially charged event - Business Insider

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How leaders should address racially charged events — and what to avoid — according to a crisis PR expert

thereafter, has sparked protests and reignited heated national conversations on race, police brutality, and gun violence.

"I think there is a danger in staying silent for racially charged events, simply because, at the very minimum, employees want to know that they are supported and that they are safe in their work environment," Evans told Business Insider. "Even in the current situation where people are trying to understand, process, decipher what information is out about the Jacob Blake case and the situation, and the protests, and all of the different things it's spawned since then, it's still good enough for companies to note, 'Hey we have your back. We are supportive of you. And we understand this is a trying time,'" Evans said.

"It's literally being able to empathize and understand on a human level how this affects people, in their workplace and in their personal lives," Evans said. : "These are challenging times for our community and our country and I want to take this moment to reiterate to our Black and Brown employees that we are with you and we support you."

 

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