The Biden campaign is desperate for digital access to students as campuses remain closed - Business Insider

For Biden's campaign, the challenge is making sure it can find its supporters when they're scattered around the country and away from their schools because of the COVID-19 pandemic.

It still sounds like a learning process. The campaign was thinking through the digital spaces that students will congregate in, and how to flood those zones with campaign messaging, Bristol said. They were considering all tools at their disposal, from secure messaging apps like WhatsApp and Signal to more unorthodox platforms like Slack or even Animal Crossing, a Nintendo Switch game where players can congregate on virtual "islands.

"Everyone's looking for that silver bullet that's gonna magically get all young people to go vote but that's not really how it works. It's a more dynamic situation than that," said Eric Wilson, a veteran GOP digital strategist and director of the Center for Campaign Innovation. "It's putting in the work of doing really good campaign marketing on as many channels as you can cover where enough voters are spending their time.

A student might be a "moving target," Greven of NextGen said, but they'll always have their phones with them. Still, the group is not setting aside more old-fashioned means of communication. It's sending vote-by-mail applications directly to young people's mailboxes, with some of the fields filled out in advance to eliminate the obstacles caused by unclear state websites or a lack of a printer, Greven said.

This real-time tracking and constant check-ins can also help NextGen ensure that students required to relocate to or from their college campuses before November 3 can pivot to voting in a different state, or from in-person to voting to absentee, if necessary.

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