Holiday deals at Target, Kohl's, Nordstrom begin before Thanksgiving - Business Insider

For many retailers, the holiday shopping season will begin well before Thanksgiving this year. Complicating matters, UPS, FedEx, and the US Postal Service have all announced surcharges on holiday shipping that will go into effect later this year.This year, shoppers might start to see holiday deals roll out alongside leftover Halloween candy.

During the company's earnings call on August 19, CEO Brian Cornell said Target would have to "stay nimble" to adjust to a "very different holiday season." Still, beginning holiday deals in October represents a big shift to a seasonal schedule that usually sees retailers double down on the period between Thanksgiving and Christmas. A number of retailers, including Walmart and Best Buy,Nordstrom said in its own earnings call on Tuesday that while it would likely stop short of decorating stores for Christmas before Thanksgiving, it would make gifts available earlier in the fall than usual.

Victoria's Secret and Bath & Body Works parent L Brands similarly said in earnings that it would spread its holiday promotions over a longer period of time rather than concentrate them in the fourth quarter, when it typically sees the "majority" of its annual sales and profits due to gift-buying.

Sorry, no one is getting a Christmas gift from me this year.

ETTD

The world is changing.

I’m heartbroken. I was so looking forward to risking my life to buy crap nobody needs.

And reviving the true meaning of Thanksgiving as we know it.

Good. Last thing we need is a December/January COVID spike in the middle of flu season.

Looks like a protest

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