Miti: SMEs must reassess business model, recognise value proposition | Malay Mail

📆 03-09-20 17:41:00
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KUALA LUMPUR, Sept 3 — Companies, particularly Small and Medium Enterprises (SMEs), need to reassess their current business model, identify target market, as well as recognise their value proposition including mode of delivering product or services during the Covid-19 pandemic, said the Ministry...

Thursday, 03 Sep 2020 08:16 PM MYT

Its Deputy Secretary-General Datuk Seri Norazman Ayob said: “Organisations or business entities should start by questioning; if the next pandemic or crisis were to strike, how would it impact me or my organisation, and what type of strategy including digital transformation should I undertake to stay resilient and sustainable.

“This is where we need to change the mindset of the SMEs — that digitalisation is no longer nice to have...it is a necessity,” he stressed.

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