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BUSINESS MAVERICK: Mobile commerce opens the taps of township bounty

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South African FMCG players like SAB, Albany Bread, Pep, Shoprite and MTN have long recognised the economic power latent within this country’s sprawling townships. Others have too, but have not known how to tap into it. The rise of mobile commerce is changing that.

Sometimes it takes an outsider to spot the opportunity. Two years ago, Nederlander Jessica Boonstra opened an online business delivering groceries into the townships of Hangklip and Imizamo Yethu in Hout Bay.

“We went from a few hundred orders a month, to a few hundred orders a day,” Boonstra says. “We expanded our warehousing, grew the core team from six to 30 and built new systems.” Orders are paid for via EFT or card – no cash. The company is exploring other finance options, but Noble is cautious on this point. “There is a moral and ethical side to this; we want the right partners with the right solutions that work for everyone – not just us.”

 

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