Shoppers walk past a Truworths shop with sale advertisements on its windows at the Sandton shopping mall in Johannesburg. File photo: REUTERS/Siphiwe Sibeko
The study suggests that consumer spending has swung from total predictability to subtle shifts in product and store selection throughout the Covid-19 pandemic, and understanding the whys and wherefores behind these choices is valuable to shops, brands, and even the shoppers themselves.
Apart from price, Weinberg says safety and health concerns are also now top of mind for consumers who expect businesses to have sanitisation available on their premises. He says this expectation is likely to become a feature of how people do business as normal from now on
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