Japanese dining chain Coco Ichibanya's curries favor with Indian market

One of Japan's most popular restaurant chains is embarking on what could become one of the all-time crowning achievements of salesmanship – selling curry to India.

"We are not here to compete with Indian curries," Ichibanya India's assistant chief executive, Devesh Srivastava, told AFP. Substitutes such as paneer and eggplant are on offer instead, making a unique global hybrid cuisine reflecting the chain's dual origins. Ichibanya believes its successful step into Thailand, another curry-loving nation, is a sign the chain could succeed in India.

Belgique Dernières Nouvelles, Belgique Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

BuyANI fresh produce market lets consumers buy straight from farmers - Manila BulletinThe Ayala Malls, the Ayala Foundation, RestoPH, and the Department of Agriculture take a trusted and proven approach with BuyANI Fresh Produce Market, where buyers can purchase goods directly from the farmers themselves.
La source: manilabulletin - 🏆 25. / 51 Lire la suite »