Care platform Birdie wants to address this need by improving at-home care for the elderly and vulnerable using data and digitization.
As well as making these agencies more efficient, CEO Max Parmentier says that he believes this will help to improve margins and make the industry more sustainable. The pandemic has only accelerated the need for Birdie's services. Over the past 10 months, the startup says that it's grown 15% month on month to "seven-figure revenue", serving 15,000 elderly people and around 150 home care agencies across the UK.
In June, Birdie was one of 20 startups that won a government grant to help it harness its technology for the care of elderly and vulnerable people during COVID. It is supporting NHS services by building a heat map of infection among patients using data it collects in conjunction with care providers.Birdie raised €7 million in Series A funding from French insurance provider AXA in 2019, having previously netted a €2.5 million seed round from AXA's startup studio Kamet Ventures.
Moving forward, Birdie wants to bring other care providers, such as GPs and local authorities, onto the platform and to start using internet of things devices to improve at-home care.
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