The consumer packaged goods industry will grow digital spend this year - Business Insider

Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.The CPG industry has traditionally leaned toward brand advertising on TV, but the pandemic will see it lean more heavily on digital performance marketing to drive sales.

Insider Intelligence analyzes this industry and several others to provide in-depth analyst reports, proprietary forecasts, customizable charts, and more. While the consumer packaged goods industry has traditionally leaned toward brand advertising on TV, marketers will turn to digital performance marketing to drive sales amid the pandemic.We expect the CPG industry to grow its digital ad spending by 5.2% in 2020, which is higher than overall digital ad spend growth of 1.7%. CPG's share of the digital ad market will also grow 14.4% to $19.40 billion, up from last year's 13.9% growth.

Search will see the biggest increase, as marketers turn to performance-oriented direct-response ads. CPG is typically focused on upper- and middle-funnel inventory, with display formats—especially digital video—making up a large portion of CPG's spend in the past. This will still be true, as CPG continues to allocate ad spend toward social networks and mobile video in particular.

While the pandemic stretches budgets and marketers look for more direct ways to drive sales, we'll see a strong move toward search. Pre-pandemic, we forecast that search's share of CPG digital ad spend would be 27.5%. That figure was adjusted upward nearly 8 percentage points to 35.3% because of increased spending overall.

Belgique Dernières Nouvelles, Belgique Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

Inside the last workshop making traditional Portuguese cowbells by hand - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

An inside look at aerial firefighting of raging West Coast wildfires - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

Look inside a 130-year-old church in Vermont transformed into a modern, 5-bedroom home - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

This trio wants to help BIPOC in the consumer industry - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. For more racisme, but a profitable one. More division between people means just faithful customers. Perverse corporate logic. Shameless
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

More small businesses are turning to digital media during the pandemic - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

Capgemini on how to scale digital transformation projects - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »