EXCLUSIVE: Alexis Ohanian-backed Papa shares pitch deck and advice - Business Insider

Data is crucial to investors and entrepreneurs should take pains to highlight growth or any other positive metrics. For example, Papa's previous five slides show gross profit retention, recurring revenue, and 2021 expansion plans.

Graphics also portray how the company grew after offering virtual services this March in light of the coronavirus and social distancing orders. That information shows how Papa will endure the pandemic and still recruit customers.Parker wanted to highlight where his C-suite staff previously worked because it shows their relevant industry experience.

Don't fret if your staff doesn't have robust resumes or years of experience in a certain industry — there are other ways to highlight a person's professional accomplishments and why they're valuable to the team. For example, some of his staff worked at Home Depot and Lyft. While the two have nothing to do with elder care, they are impressive to investors and can showcase other vital skills like customer support or approval.

Those factors are displayed in a pie chart and broken down by percent. This shows investors exactly where their dollars will go and how much will be allocated for each goal. While Parker mastered this pitch, he says he's made mistakes along the way like stuffing too much information into a slide. Entrepreneurs should find a balance of their enthusiasm and relevant information to investors.A look into the tech transformations underway at the world's largest companies. Sign up for Innovation Inc.

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