Deepfake apps spawn memes and a new potential for abuse - Business Insider

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Popular deepfake apps are making it easier than ever to make AI-powered manipulated videos — spawning new memes, and an increased potential for abuse

Many of the latest deepfake memes were made using RefaceAI, a new app that has built its own machine learning frameworks that enable users to take a selfie and merge it with a target video or gif to create a deepfake. Unlike face masking tools found on apps like Snapchat, Reface generates an entirely new video using the twin inputs, CEO and cofounder Roman Mogylnyi told Business Insider.

Since then, it's popularity has skyrocketed. Memes made with Reface have been retweeted by Elon Musk and Britney Spears, and the app soared to the top of app store charts in more than 100 countries. It has been downloaded more than 42 million times, and has been used to make hundreds of millions of deepfake gifs and videos, according to Chief Business Officer Dima Shvets.

"Currently, in my opinion, we're only giving users access to 10% of the technology's capabilities," Mogylnyi said.build tools to detect deepfakes "No technology can be safe from misuse in a negative way. But does it mean that technology should not be developed?" Tokarev said. "My point is that all technologies should serve the world development and be used in good faith."Other startups dabbling in deepfake tech are choosing to deploy it through narrow avenues in order to avoid abuse.

 

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So when will there be a reliable replacement digitally for credit cards? When all the crooks are rich?

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