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Gucci and The RealReal announce partnership as demand in resale grows - Business Insider

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Gucci just partnered with The RealReal, joining a growing number of legacy luxury brands on the platform. It shows how the appetite for high-end clothes will never die, just evolve.

among the world's most valuable brands since the year 2000, a feat that other luxury giants such Fendi, Prada, and even Cartier couldn't match.

The demand for Gucci scarves is up by 31%, per RealReal data, while women's tote bags are up by 26% and the demand for Gucci jewelry is up by 47%, making it number one in category growth. The RealReal also said that each time someone buys a Gucci item, the platform will sponsor the planting of a tree throughOne Tree Planted might be able to expect to start planting hundreds of new trees — demand for the Gucci's men's category has already increased on the site 24% year-over-year, The Real Real told Business Insider, with Gucci loafers increasing by the same percentage.

 

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