Shein, Chinese fast-fashion site, growing popular with American teens - Business Insider

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Teens are obsessed with Shein, a Chinese fast-fashion retailer that has more than 13 million Instagram followers and no store footprint

Dave Benett/Getty Images for SHEINIt came in second on a ranking of upper-income teens' favorite websites, according to Piper Sandler's "Taking Stock With Teens" survey. Some of its recent products have faced backlash, however.Shein, which was founded in Nanjing in 2008, came in second only to Amazon in a ranking of teens' favorite e-commerce sites in Piper Sandler's latest "Taking Stock With Teens" survey.

While Amazon has a large lead — 54% of teens from upper-income households said it was their favorite e-commerce site, versus 5% for Shein — the Chinese retailer beat out American mainstays like Nike, PacSun, and Urban Outfitters. Shein was also first on the list of the brands that upper-income female teens said they're starting to wear, followed by PacSun and Lululemon.

Piper Sandler surveyed 9,800 teens with an average age of 15.8 across 48 states to compile its report. The average household income of respondents was $67,500.

 

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Note that like always SHEIN_official does piracy.. it copies design of costly western outfits and makes them at cheaper price. Most of the Chinese companies are doing the same.

My kids have bought this value city junk from China... meh

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