Saint founder builds sneaker media empire on Twitter, takes on Complex - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 70 sec. here
  • 3 min. at publisher
  • 📊 Quality Score:
  • News: 31%
  • Publisher: 51%

Belgique Nouvelles Nouvelles

Belgique Dernières Nouvelles,Belgique Actualités

How a 22-year-old student built Saint, the sneaker Twitter empire reaching millions of people and taking on media giants like Complex and Hypebeast

were and still are considered the titans of the world of sneaker and hype-focused media, thanks to their fast and often exclusive coverage of the sector.

A little over three years later, Saint has over 173,000 followers on Twitter and has become a leading destination for sneaker news. The account is followed by celebrities like YouTube influencer and entrepreneur Casey Neistat and TikTok star Dixie D'Amelio and regularly receives thousands of engagements on its tweets and replies.The effort to do so has been a long time coming, though it has intensified since August when the brand acquired the @saint handle.

By the spring of 2017, the botting business was slowing down, but the decent-sized Twitter account was still active. It eventually became verified in August of that year. In August, Steiner got ahold of the simple @Saint handle on Twitter by working directly with the platform.But even when he was still operating under The Supreme Saint, Steiner was working with influencers like Neistat to help grow his following.

While platforms like Complex and Hypebeast primarily use Twitter to drive traffic to their websites, Saint does the reverse. Twitter is the goal, in and of itself, and achieving high tweet engagement is the first priority. Everything else — including Saint's associated"I'm reaching easily hundreds of thousands of people a day," said Steiner, who shared images of certain tweets and replies that have crossed the million mark in terms of impressions and engagements.

 

Merci pour votre commentaire. Votre commentaire sera publié après examen.

He sells shoes on twitter?

Who

Ah, another culture vulture.

Nous avons résumé cette actualité afin que vous puissiez la lire rapidement. Si l'actualité vous intéresse, vous pouvez lire le texte intégral ici. Lire la suite:

 /  🏆 729. in BE

Belgique Dernières Nouvelles, Belgique Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

Inside the heated debate over TikTok rival Triller's user count - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

Instagram star @MrsDowJones shares an inside look at a day in her life - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

Nassim Nicholas Taleb to speak at the Business Insider Global Trends Festival 2020 - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

SpaceX pushes Boca Chicans to move as it builds Starship rocket resort - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. I guess Elon dismantled the SpaceX PR team as well?
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »