Here’s How You Grow A Skincare Company

, 62 percent of women said they followed beauty influencers, with 67 percent of women saying they turned to influencers first for information on a product, with third-party reviews coming in second. other customers

Skincare brands have recognized this, and have been remarkably successful at working with influencers to get their products out to a wider audience. Nowadays, you’ll even find brands that have been founded by influencers, like Bybi Beauty.The days when consumers would shell out $400 for a moisturizer on pure faith that it was a good product are long gone.

This is one reason that Spa Sciences has had such a successful launch—one of their biggest differentiators is that their products, which are still high-end, cost three times less than their competitors. “We create skincare tools with the mindset that they are for everyone and not just for a certain demographic of people,” says Friend.

Belgique Dernières Nouvelles, Belgique Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

Exclusive: The We Company drops 'We' name to restore WeWork as company's official nameThe We Company, parent of money-losing shared office provider WeWork, which last year yanked plans to go public after harsh criticism over its business model and erratic management, is dropping the 'we' moniker to revert to its better-known name, according to an internal... How are they still in business? But WE know who they are despite the name change.
La source: Reuters - 🏆 2. / 97 Lire la suite »

How Microsoft CEO Satya Nadella changed the company culture - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »