The company released its newest guidelines for shoppers, including technology that will allow customers to see if there is a line outside the store, and reserve a spot if needed.
The feature allows customers to enter their location, and trackers will be able to report if there is a line or not. A list is given to the customer, so they can choose whichever location works best. Customers will also get a notification when it is their turn to enter the store, if the store is at capacity.
"As we've navigated the pandemic, that focus has evolved to ensure we're also creating the safest place for our guests to shop," Target CEO Brian Cornell said in a statement. "As we approach the holidays, guests can feel confident in choosing Target — a safe experience, incredible value, and a differentiated assortment that will help them celebrate the joy of the season.
Other safety measures the retailer is taking to help slow the spread include: up to 12 more curbside spots at locations; expanded options for same day delivery; and increased flexibility with pick-up options within the app, even allowing customers to pick up their order after they've entered the store.
For those visiting Target for grocery shopping, 80% of its US stores will have the option of picking up fresh and frozen foods via curbside pickup,
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