Brands shop for new ad agencies and it could hurt holding companies - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 26 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 14%
  • Publisher: 51%

Belgique Nouvelles Nouvelles

Belgique Dernières Nouvelles,Belgique Actualités

Billions of dollars are up for grabs as marketers get ready to spend again, but it will be tough for the ad giants like WPP and Publicis to capitalize on them

Tech, consulting capabilities are more important than ever before

Holding companies have adapted; Omnicom Media Group developed a custom Amazon interface that allows its agencies to quickly cancel or redirect ad buys in a crisis scenario when a product like toilet paper isn't available, and North America CEO Scott Hagedorn said potential clients have asked how Omnicom could automate this process.

MediaLink's Sharp sees more demand by marketers for consulting on short-term projects, like adjusting to Apple's new mobile ad tracking policy.

 

Merci pour votre commentaire. Votre commentaire sera publié après examen.

95% only bad news(

Nous avons résumé cette actualité afin que vous puissiez la lire rapidement. Si l'actualité vous intéresse, vous pouvez lire le texte intégral ici. Lire la suite:

 /  🏆 729. in BE

Belgique Dernières Nouvelles, Belgique Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

Walmart's advertising business is rattling agencies - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Madison Avenue crazy leftist social engineering sux. Go Walmart..
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

Zuckerberg: Apple privacy plans could hurt economic recovery into 2021 - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. they did new page design face book is much better Creepy Why should I care? I hate Apple and I stopped being used by fb after the Cambridge Analytica scandal hit. I highly doubt anything Zuckerfuck says anyway.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

Best Hilton Honors credit cards in 2020 - Business Insider - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

Brands like Dunkin hire workers to post TikTok videos: marketing - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. New Marketing 2020's the years of new ideas and if anybody uses the slogan please put the Royalties in my P O Box
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

Facebook admits to tech glitch on political ad ban, Biden camp furious - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Omfg Zuck get your shit together Darn! Another Facebook “Oops” that benefits the far right. Such bad luck! Poor Facebook! 'Technical Issues' ice try Zuckerberg.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

Retail brands like Kohl's, Express tout influencer work to investors - Business InsiderRetail brands like Kohl's, American Eagle, and Express are touting their work with influencers to investors. Here are the key takeaways from our analysis of over 50 mentions on earnings calls. thanks
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »