Citi is the latest marketer to push diversity in its ads and agencies - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 24 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 13%
  • Publisher: 51%

Belgique Nouvelles Nouvelles

Belgique Dernières Nouvelles,Belgique Actualités

Citi was the first major bank to let transgender and non-binary cardholders use their chosen names. Now, it's pushing its agencies to become more diverse.

Citi's new CMO Carla Hassan also recently asked the company's agencies to make their staffs more diverse and join Citi's effort to fight bias and "level the playing field" for communities of color.

People of color will comprise at least 8% of senior agency leadership, in line with Citi's own commitment Commit to have at least 25% of brand stories highlighting minority-owned businesses and organizations annually "As we've heard the calls for racial justice echoing across the country, it's clear that more of the same won't do," she wrote. "Words can be promising but mean nothing if they don't result in tangible action."

 

Merci pour votre commentaire. Votre commentaire sera publié après examen.

i would like a fake name

I’d like to use my chosen social security number along with my chosen name. Is that acceptable?

Nous avons résumé cette actualité afin que vous puissiez la lire rapidement. Si l'actualité vous intéresse, vous pouvez lire le texte intégral ici. Lire la suite:

 /  🏆 729. in BE

Belgique Dernières Nouvelles, Belgique Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

What it's like inside a Venezuela hospital with no running water or medicine - Business InsiderWe went inside a public hospital in Venezuela where there's no running water and cancer patients have to provide their own medicine US Sanctions do that! StopTheCruelty
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

Inside the NCAA's rules for student-athletes monetizing their brand - Business InsiderNCAA student-athletes are months away from being able to profit off their brand. Here are all the ways businesses, agents, and advertisers can — and can't — work with them. thank you very much for your work
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

'People are seriously pissed': Inside Google firing a top AI ethicist - Business InsiderInside Google's firing of a top AI researcher, and the academic paper that started the battle: 'People are seriously pissed' nice I love it when these folks find out they’re working for a publicly traded company and not some university/etc — welcome to the real world of actions and consequences. Neuralink will be in next job
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

Inside Arbol Market, a climate change-focused insure-tech startup - Business InsiderA new start-up run by a former Citadel quant is trying to create a better way for farmers to protect their crops from climate change
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

Inside the Amex virtual mentorship program helping low-income students - Business InsiderBusiness Insider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know. Great initiative!!!
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

Inside the tragic last months of ex-Zappos CEO Tony Hsieh - Business InsiderTony Hsieh sold Zappos for $1.2 billion in his 30s. He was dead by 46. Inside his final Park City months, where he hoped to deliver more happiness as he spiraled.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »