Supreme sells out, Midwestern big-box stores thrive - Business Insider

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The week in Business Insider's retail coverage, including big-box stores not named Walmart that are booming and a virtual fitness company not named Peloton that is flourishing

took to social media to decry the acquisition, which many felt was "the ultimate sell-out move" for the counterculture company, wrote Shoshy.

"What makes Supreme so appealing is the limited availability of their releases, and I think VF Corporation has a good understanding of that," said Amir Azarcon, sneaker and streetwear expert at luxury consignment retailer The RealReal.

 

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