10 signs of recovery in Canada’s auto industry in 2020’s third quarter

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ICYMI: 10 signs of recovery in Canada's auto industry in 2020's third quarter — via drivingdotca Canada automotive

As new vehicle showrooms across much of Canada partially or completely shut down in the spring, auto sales cratered in the second quarter of 2020.

New vehicles became more affordable at just the right time — consumers were reaching into their back pockets and feeling thick wallets. After the auto industry lost more than 250,000 sales in Q2 compared with the same period one year earlier, a mere 4-per-cent reduction in sales in the third-quarter strongly suggests the recovery phase is activated.

That means midsize pickups have gained half a percentage point in outright market share, they now outsell midsize cars, and they now justify real development. There will be a refreshed Honda Ridgeline for 2021 and a new Nissan Frontier next year for the first time since 2005. Subaru sales rose 20 per cent in the third quarter, an increase of 2,921 sales, to 17,565. Due to a harsh first half, Subaru sales remain down 15 per cent on the year, but Q3 volume jumped virtually across the board: BRZ, Legacy, WRX, Ascent, Crosstrek, Forester, and Outback. Only the Impreza’s 7-per-cent decrease ruined the perfect score.

Subcompact Crossovers’ ClimbBite-sized cute-utes are the “it” segment of our time. Though a seemingly laughable vehicle class only a decade ago, subcompact crossovers now generate 11 per cent of Canadian auto sales, and that’s not including remarkably popular competitors from premium brands. Three-Row Crossovers Picking Up Minivan BuyersAs minivans rapidly fade from the mainstream consciousness where does the prototypical minivan owner end up? Primarily, they end up in mainstream-brand three-row crossovers: Toyota Highlanders and Ford Explorers and Hyundai Palisades and many other competitors.

 

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