Watch How Companies Tackle 2020's Big C-Word In This Year’s Holiday Ads

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From a coronavirus-secure ballet performance to the scrapping of Santa's 'naughty list.'

This year’s holiday ads are a perfect antidote to the year from hell.In a year dominated by the pandemic, some businesses tackled the public health crisis head on in their holiday spots.

British supermarket Tesco decided with its tongue-in-cheek commercial that there was “no naughty list” this season ― even for those who forgot to properly wash their hands ― because of the difficulties endured by many. Amazon, meanwhile, told the tale of a determined ballet dancer who gets to perform, albeit in a socially distanced style.

Other companies acknowledged the health emergency in more subtle ways, such as British department store John Lewis’ animated acts of kindness:2

 

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Belgique Dernières Nouvelles, Belgique Actualités