Echelon Fitness increased sales by 700%, now it's coming after Peloton - Business Insider

Though the bike sold out in just hours, Amazon later canceled all orders and denied having a formal partnership with Echelon, stating the item was "not an Amazon product or related to Amazon Prime." Lentine publicly begged to differ —that Echelon had been working with Amazon on the bike since January, and said it was a "complete surprise" when it dropped the orders — but ultimately agreed to rebrand the bike.

According to Lentine, the company doubled its team this year, which now includes more that 200 total employees, with an additional 150 workers in Echelon's call center. He said Echelon also had the the good fortune of already being in the throes of building a new factory to increase production lines when the pandemic hit.

The added production capability also helped Echelon roll out more products, which in addition to its lower-cost bike includes enhanced stationary bicycles options, rowers, treadmills, and "Reflect" — a device that streams classes similar to Mirror.

Classy company. Good values. Blocking two handicap spots

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