HBO Max exec interview about Warner Bros. 2021 movie release strategy - Business Insider

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The exec in charge of HBO Max breaks down the Hollywood-shaking decision to release all 2021 Warner Bros. movies to streaming and theaters simultaneously: 'Predictability is at a premium'

the same day they hit theaters in the US, an unprecedented step as the coronavirus pandemic continues to upend Hollywood.

The announcement comes after WarnerMedia itself, the studio's parent company, underwent a significant shakeup that emphasizes its streaming business and its centerpiece: HBO Max. That included creating a new HBO Max operating business unit overseen by HBO Max general manager and WarnerMedia EVP of direct-to-consumer, Andy Forssell.In an interview with Business Insider, Forssell touched on the difficult place the pandemic has left major media companies that led to the Warner Bros.

But though Forssell characterized the move as the best option, it is likely to anger the big movie-theater chains.

 

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