This Company Just Solved The One-Way Car Rental Problem

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This company just solved the one-way car rental problem:

"I usually rent a few times with MirrorTrip during peak season, so I’m saving thousands of dollars," she says.Why do car rental companies charge outrageous dropoff fees? Historically, rental firms approach one-way rentals as something to avoid — and if they can't be avoided, then monetized. It's costly and inconvenient to return a car back to its original location.

MirrorTrip is available as an app . You can book a MirrorTrip reservation with Hertz in western Canada, but there are plans to expand its technology nationally throughout the U.S. soon. "The business model seems to benefit both the rental company and the renter," he says."It alleviates the steep drop fee while relieving the company's labor to transfer the car. In the fleet world, we're seeing how sophisticated algorithms are being used to make back-end processes more efficient."The idea for MirrorTrip came to Griffin on his summer vacation to Europe in 2016. He and his wife were about to rent a car for a one-way road trip through France and Spain.

Back home, the idea for MirrorTrip solidified. Griffin and his co-founder developed a system that paired a one-way driver with a returning driver.After the initial matching process with MirrorTrip, the experience feels a lot like renting a two-way rental. MirrorTrip creates a separate contract for each driver, so there's no chance of shared liability.

"On the other side of the coin though, once you've paid with MirrorTrip, your trip is guaranteed," says Griffin."If for some reason the other driver is unable to fulfill their obligations, MirrorTrip will still make sure a car is available, and you still won't incur any one-way drop-off penalties."The site prompts you to enter your travel dates and then tries to match you with another driver. If you're outside western Canada, MirrorTrip can still be useful.

 

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Many thanks for the recognition and the excellent article. Right now, we're limited to Western Canada, but we're looking to expand soon!

love the idea. Wonder how easy it is to match with another driver. I bet it isnt readily available. I drove from Houston to New Orleans, and Avis wanted $380 to leave it at MSY the New Orleans airport. This would have been clutch saving a 5 hr drive back.

Its good if you can find a driver who wants to mirror. Its very difficult to match a mirror driver in a specific timeframe.

finally! Thank you

Innovation as you call it.

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