Despite friction in the US, TikTok continues its rapid growth with record numbers, job o... - Business Insider

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Rich Waterworth, general manager of TikTok in the UK, calls the Trump campaign against TikTok 'crosswinds' which distract from the core goal of the app. In partnership with ING_news

But many of those brought on in 2020 have never met their colleagues in person, nor have they visited the company's London headquarters, currently based in a WeWork. A recent summer party for staff was held digitally, and the company tries to keep new hires connected to colleagues through workplace communication apps like Lark, its internally developed messaging system.

"These are things that show real commitment to growing the content ecosystem and growing in a way that is sustainable. I'm excited that partners and creators are seeing TikTok is a great place to be creative, but it's also a great place to build a business." At the same time, he's focused not just on big headline numbers. When asked what the ceiling is for TikTok's user base in Europe, Waterworth said, "The key is how much can we continue to provide a great experience. If we do that across different communities and different demographics of users, then the opportunity is massive.

 

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