How Disney's growth plans compare to Netflix, Lululemon gets shoppers back in store, and NBCUniversal mulls paywall for "The Office."Disney unveiled its updated international streaming strategy last week, and it's taking a radically different approach than rival Netflix took, reports Ashley Rodriguez.
While Netflix has with largely the same global content offering and pricing structure in each region, Disney plans to tailor versions of its four subscription-streaming services for each major market. With Star content fueling Disney Plus, the company expects to have between 230 and 260 million subscribers globally by 2024, up from 86.8 million as of December 2.Lululemon introduced a series of new strategies to bring shoppers back to physical stores in the third quarter, including virtual waitlists and opening a series of holiday pop-up stores, Bethany Biron reports.
The athletic wear company reported impressive earnings last week, with a 19% increase in total comparable sales for the quarter, which included a 93% uptick in comparable online sales. "In e-commerce, our investments are paying off as our sites have demonstrated the ability to more than handle the anticipated spike in volume," Lululemon CEO Calvin McDonald said.
If Disney doesn't start creating non Disney style content..it will eventually die. Diversity means more than just having lots of franchises. FX was the only one that stood out for me.
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