Olive Garden CEO thanks Taylor Swift after 'Evermore' name drop - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 54 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 25%
  • Publisher: 51%

Belgique Nouvelles Nouvelles

'When Taylor Swift drops our name in a song, our brand becomes very, very relevant,' said the CEO of Olive Garden's parent company Darden Restaurants.

Gene Lee, the CEO of Olive Garden's parent company Darden Restaurants, thanked Taylor Swift for mentioning the chain on her recent album "Evermore."

"When Taylor Swift drops our name in a song, our brand becomes very, very relevant," Lee said during a call with investors on Friday. Swift said she decided to include an Olive Garden reference because it is Este Haim's favorite restaurant chain. Visit Business Insider's homepage for more storiesThe CEO of Olive Garden's parent company took the opportunity to say thank you to Taylor Swift after the singer mentioned the chain on her new album, "Evermore."

Gene Lee, the CEO of Darden Restaurants, thanked Swift on the company's quarterly earnings call on Friday. "Just think about what happened last week when Taylor Swift dropped the song with Olive Garden in it, and how we were able to capture that socially and create buzz around that," Lee said. "When Taylor Swift drops our name in a song, our brand becomes very, very relevant." Swift mentioned Olive Garden in the song "No Body, No Crime," a song with the band HAIM, singing "Este wasn't there Tuesday night at Olive Garden.

 

Merci pour votre commentaire. Votre commentaire sera publié après examen.
Nous avons résumé cette actualité afin que vous puissiez la lire rapidement. Si l'actualité vous intéresse, vous pouvez lire le texte intégral ici. Lire la suite:

 /  🏆 729. in BE

Belgique Dernières Nouvelles, Belgique Actualités