London Sees New Business Boom

LONDON — In the midst of the chaos and complexity brought on by COVID-19 and Britain’s exit from the European Union, businesses have been cropping up and managing to find opportunity in London by embracing new models, thinking tech-first and shifting the focus to the sharing economy.

By Rotation has continued to evolve throughout lockdown, with new features just released, a 370 percent spike in Instagram followers and users still renting up to five items a week during lockdown. “European and global expansion is a big part of our roadmap as we really see ourselves as the Depop or Airbnb of luxury fashion rental. We would keep local bases so Brexit would not have a direct impact on our business,” Kabra-Davies added.

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