Carlos Barreto, a beauty industry veteran with more than 20 years of experience at P&G, Coca-Cola and Revlon, launches today Cleverman, a men’s hair color solution available direct-to-consumer and via subscription.
First, a customer completes a quiz on their hair and beard color and textures and for their desired look before creating a specialized order for the customer available for a one-time purchase of $22.95, or subscription for $9.95 for the first purchase and $18.95 for the following purchases.
“The beauty market in men’s grooming isn’t very developed,” Barreto said. “There’s one competitor in the [men’s hair color] market in retail that has 90 percent market share.”
Nous avons résumé cette actualité afin que vous puissiez la lire rapidement. Si l'actualité vous intéresse, vous pouvez lire le texte intégral ici. Lire la suite: