Essence CEO Caroline Wanga calls diversity efforts the 'lifeblood of the future' for companies

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Essence CEO Caroline Wanga says executives should pursue diversity efforts just as aggressively as they chase competitors.

She urged executives to pursue diversity efforts just as aggressively as they chase business rivals, putting top talent and the full weight of their organization behind it — not just putting out empty statements and cutting a check.

And, she added, savvy customers can tell if diversity efforts are authentic or choreographed. She said that's why a company's commitment must be infused into all they do, from the products they sell and suppliers they work with to the messages and images in their advertisements and the people they hire.

She said companies must look critically at the makeup of their own workforce, so they stay relevant and thrive as a business. She recalled a conversation with a colleague earlier in her career who worked in apparel and was tasked with creating a merchandise assortment that appealed to women of all sizes.

By hiring people who better reflect potential customers, Wanga said companies can actually drive sales.

 

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“Diversity efforts” is code language for the exclusion of whites. We’re now fully in an identity based society, where the attributes, stories and character of the individual mean nothing. Thank you liberalism.

she looks like a scooby doo villain

🤡

or else...

So I guess Essence is going to be announcing a lot of new white male hirings.

Is that a Halloween outfit of some sort?

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