College students are getting valuable career experience working as brand ambassadors for companies like TikTok and Bumble

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College students are getting valuable career experience working as brand ambassadors

"These programs are a win-win proposition because they give valuable exposure to brands while students gain marketing experience as they move closer to graduating," said Julie Jatlow, a partner at Fuse, an agency that runs college ambassador programs for TikTok,Depending on the company, campus ambassador duties typically include posting content on social media, handing out merchandise or samples, hosting branded events and reaching out to student organizations.

"It's a lot more flexible than a standard work-study job," said Cedoni Francis, a 2020 graduate of Vanderbilt University who worked for brands including TikTok, dating app Bumble and beer companyCedoni Francis, a 2020 graduate of Vanderbilt University, worked as a student brand ambassador for TikTok, Bumble and Anheuser-Busch. She now works in marketing at Google.

Peter Corrigan, associate director of employer and alumni connections for University of Arizona's Student Engagement and Career Development, said working as a campus brand ambassador helps students build key skills. Candice Nguyen, a student at Drexel University, represents brands like Bumble, Victoria's Secret Pink and Red Bull on her campus.Like Francis, Nguyen said her work as a campus ambassador translated into professional experience. She recently completed a certification in project management and is interning full-time in a project management role.

 

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