is the most authentic way to communicate the beautifully complex range of emotions that creatives possess. "Creation needs to go through color in order to express artists' thoughts because that color is a kind of language," says Wei. Every color selection is based on the client's personal style, then reinterpreted through the lens of the two stylists, who also inspired by film, paintings, and music.
For Wang, working with hair gives her the opportunity to create a community that is grounded in collaboration. "I really enjoy the process of co-creating, and this industry lets me do that," she says. "Helping customers express themselves was also the reason why I got into the hairdressing industry in the first place." Both are fans of theline when it comes to bringing their visions to life.
While their use of color and cut to bring out the playful edginess of their clients has gained them a growing fan base, their approach to hairdressing still strays far from conventional norms of what is considered not only beautiful but acceptable in Taiwanese society."In Taiwan, the stereotypes around colored hair still exist and I do believe it is still considered a taboo," says Wei.
Despite "practical, simple designs" being the overarching requirement for aspiring professionals in the Taiwanese market, both Wang and Wei are committed to executing their vision and building their community of like-minded creatives and color enthusiasts. It's paid off — the demand for appointments at OOO-ing has boomed. "At the beginning, we just wanted to have a personal space that allowed us to create," says Wang.