The virtual presentation promises a record investment in content for the company’s linear and digital outlets, including recently launched streaming service Discovery+. In taking the wraps off the WarnerMedia deal Monday, Discovery CEO David Zaslav said the combined company will be spending $20 billion a year on programming. Today’s upfront news didn’t come with a specific budget attached.
Lisa Holme, Group SVP, Content and Commercial Strategy, is highlighting Discovery+ originals. Kathleen Finch, Chief Lifestyle Brands Officer, is covering Discovery’s lifestyle brands, including the top three networks for women, HGTV, TLC and Food Network. Nancy Daniels, Chief Brand Officer, Discovery and Factual, is introducing shows for Discovery Channel, Animal Planet and Science Channel.
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