and Discovery joint venture coming together as AT&T spins off its investment in Time Warner.
“Warner Bros. Discovery will aspire to be the most innovative, exciting and fun place to tell stories in the worldWe love the new company’s name because it represents the combination of Warner Bros.’ fabled hundred year legacy of creative, authentic storytelling and taking bold risks to bring the most amazing stories to life, with Discovery’s global brand that has always stood brightly for integrity, innovation and inspiration.
The decision to showcase the Warner Bros. studio name in the company is telling and was well received by studio rank-and-file. Zaslav and his team have doubt has heard complaints from Warner Bros. veterans that the AT&T years were particularly hard on morale. AT&T and Discovery rocked the industry on May 17 by unveiling plans to combine Discovery and AT&T’s Time Warner assets into a joint venture that would be spun off as a separate entity.
Zaslav said that Warner Bros. is being included in the new name because it is “synonymous with 98 years of excellence.”
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