This Small Business Lost Customers For Supporting The LGBTQ+ Community — Then Some Good Humans Stepped Up

bakery in Lufkin, Texas had quite a week last week, and got to experience that intense emotional whiplash that is so familiar to queer folks. It all started on June 2, when they posted an image of their adorable heart-shaped sugar cookies with rainbow frosting, along with a status that said, “More LOVE. Less hate. Happy Pride to all our LGBTQ friends! All lovers of cookies and happiness are welcome here.

“My heart is heavy,” the followup post from the next day says. “Honestly I never thought a post that literally said more love less hate would result in this kind of backlash to a very small business that is struggling to stay afloat and spread a little cheer through baked goods.”Well, overnight, word got out via social media about the cancelled order, and here’s where we get some classic queer emotional whiplash.

This story is partly infuriating because it’s a perfect illustration of just how fucked up people can be. And yet it also shows the brighter side of humanity — there are thousands upon thousands of us who will show up in support of inclusion and love. This tidal wave of support is one of my favorite parts of being queer — this community is so beautiful and kind and protective. We look out for each other. We don’t let each other fall.

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