A post on Stormi Steele's Canvas Beauty Brand's Instagram account. Steele raked in $20 million in revenue in 2020, and is on track to hit the same number for 2021.Stormi Steele posted a video on her social media accounts in 2017 of how to use Black hair products she created herself with $800 of capital.
“People still ask, ‘Is this Black-owned?’ I think it’ll get rid of that question and it’ll make our consumer, the woman and the person that we market to, trust us,” Steele said. “It helps us to not have to continuously reiterate we're Black-owned, because that's the difference between the conversion or not, most of the time, especially to the customer who wants to know that answer.”
That rallying prompted Instagram to develop an official label to support this specific interest, adding structure and making it easier for users to search for businesses, she said.
Weird! Imagine having a symbol to represent that a business is owned by a white person. How crazy would that be!
Hmm… Will they do the same for Asian owned businesses? Businesses owned by Veterans🇺🇸? Businesses owned by Disabled citizens? There’s no shortage of under-represented entrepreneurs!