‘A real slog’: How one New Zealand media company is trying to make trust pay

  • 📰 The Guardian
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A year ago, one of New Zealand’s news giants ditched Facebook, pivoted to ‘trust’ and gave shares to employees. Can it survive?

. But New Zealand is a small market, with a population of just 5 million. For the country’s large news organisations to survive, they have to sustain their appeal to the masses.The reorientation toward trust over clicks aligns with the company’s financial strategy as well as its moral stance, says Hayden Donnell, producer for Mediawatch. “The click maximisation approach never had a lot of financial underpinning to it,” he says. “It was like a graph, with 1. Maximise clicks . 2. Missing Link? 3.

 

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