female celebrities who branch out and reinvent their brand are boosting their public image — and their fortune.their own companies, with many expanding into the beauty and fashion industries, some brands — like Rihanna's Fenty Beauty and Jessica Alba’s The Honest Company — have amassed hundreds of millions of dollars in revenue, turning their entertainer founders into fully fledged business owners.
“When it comes to men, people associate age with experience and genius, even,” Marcus said. “But as women get older, people are just less interested in seeing them or hearing about them. Male standards of attractiveness are less dependent on freshness.” “The very biggest stars understand how celebrity works,” Marcus said. “And so they don’t just develop their talent — they develop their stardom. And a big part of that is ‘how can I build on this?’”
“It’s fascinating to see how a company like this, that started just four years ago, can really resonate with audiences,” Witherspoon said in anwith CNBC last week. “I think when you do things authentically and the mission is so clear to people, that you’re there for intersectional storytelling that puts women at the center.”
“We’ve always been willing to pay for quality,” Mayer said. “Over Tom's and my career, we bought Pixar, we bought Marvel, a part of Disney, Star Wars — each and every time it was claimed that we had overpaid. We like our track record, we like the fact that we’re bringing quality assets into a new company that’s configured for the digital future and we think there is just enormous growth potential.
“The media space is just rapidly changing and growing and it just felt like a unique opportunity to really partner strategically to scale and grow our mission to even more audiences worldwide,” Witherspoon said. “We’re just doubling down on our mission. Now we’re going to have the ability to tell more stories, to hire more female filmmakers, to promote and lift up even more authors.”
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