, giving it a minority stake in the startup whose platform is designed to distribute and monetize premium content using blockchain to verify ownership and provide access control.
Up to this point, Eluvio has been self-funded by its two co-founders — CEO Michelle Munson and president Serban Simu. The Berkeley, Calif.-based company, which they founded in 2018, now generates “significant revenue” from its customers, per the spokesperson. In addition to Fox, Eluvio’s customers include MGM Studios and Sony Pictures Entertainment.
“At Fox, we believe that the blockchain, and the overall shift towards a more decentralized web, is providing creators with a wealth of opportunities to reach consumers with exciting new experiences,” Cheesbrough said.
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