Bob Ross, the iconic artist who taught TV viewers 'The Joy Of Painting', is the subject of a new documentary that tells the untold story of his career and the shocking battle over his business empire. Photo: NetflixThe Joy Of Painting,On Amazon, you can buy Bob Ross cupcake wrappers printed with his smiling face. The product includes this promotional fodder: “We suggest attempting to style your cupcake topper icing to look like a Bob Ross Afro.
Annette and Walter Kowalski were Bob’s business partners who provided the initial investment that funded his work as a travelling art instructor. That eventually led to the launch of the TV show on public television in 1983, but the show brought in zero money. He was diagnosed with lymphoma not long after. This is when, according to the film, the Kowalskis sought to have Bob sign over the rights to his name and likeness, which he resisted. After his death, the Kowalskis filed a series of lawsuits and claims that resulted in this outcome anyway.
Their bluntly business-minded focus does seem at odds with Bob’s gentler outlook and persona, though. But the Kowalskis were useful to Bob in ways that the film doesn’t fully investigate. An in-depth report byabout the saga notes that even as Bob Ross Inc came to dominate the hobby art world and push out competitors, “Bob usually floated above the fray” and he was “happy to let Walt handle the dirty work. In meetings over contract negotiations, for example, Bob would kindly defer to ‘Uncle Walt’ rather than play the hammer himself if a contentious point arose.
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