, dedicating 50% of its lifestyle media inventory by 2025 to content that features and promotes female athletes and women's sports.TPN/GETTY IMAGES, CLIVE BRUNSKILL, CLIVE BRUNSKILL, QUALITY SPORT IMAGES, ILLUSTRATION BY FORBESThe U.S.
Open is missing some of its most famous faces, but no matter who wins the tournament—and its $2.5 million top prize—it will mean little to the upper ranks of tennis' highest-paid players, who more than make up for any dip in prize money with their paydays from endorsements. The top ten collected $320 million over the last 12 months—$281 million of it off the court.
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