Melody Ehsani is the L.A. style visionary the global athletic wear industry needs

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In March, Foot Locker named L.A.-based designer and entrepreneur Melody Ehsani its first women’s creative director. “I was kind of taken aback that they’d never done that,” Ehsani says of her new position at Foot Locker. “Like, how is that even possible?”

What was on your mood board when you started to design for Foot Locker?

The mood board was a little all over the place, but when you look at the collection, you see that I hybrided it all together. I was really deep into researching climate change, so I was obsessed with these different heat pattern maps. I pulled in a bunch of thermal patterns, because I loved all the colors and the way the waves looked at the different elevations. I was also thinking a lot about the WNBA, so I had images ofon there and T’ea Cooper.

We’re doing four collections a year for the next two years. I actually don’t know when the next one is going to drop, but I feel like it’s going to be around back-to-school time. To be honest, I don’t even remember which one is coming next, just because I’ve designed so many in a silo. But I’m carrying forward the same theme, which is my belief that if women banded together around the world, we could achieve a greater level of existence on the planet. It’s never going to be handed over.

If women banded together around the world, we could achieve a greater level of existence on the planetWe’ve been doing this brand exercise to try to figure out, “Whoour girl?” And it’s so difficult, because we sometimes have girls who are 12 and 13 wear our stuff and post it on Instagram. And then, on the flip, we have women in their 70s who wear our stuff. Like, we’ll have Susan Sarandon come in and buy a pair of earrings.

There has been a lot of discussion about size inclusivity in the fashion world recently. Is that something you’re factoring in as ME. branches out?I really don’t understand why bigger brands don’t offer [inclusive size ranges], because they have the infrastructure to be able to support it. Whereas, for us, it’s a lot trickier. Any time we add a new size, it’s a really big deal, because it’s really expensive and requires a lot of trial and error.

 

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