Luxury brand Prada organises crossover campaign at Shanghai wet market | Malay Mail

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Luxury brand Prada organises crossover campaign at Shanghai wet market

KUALA LUMPUR, Oct 12 — A wet market in Shanghai has gone viral on social media for bagging produce in Prada packaging.reported that Wuzhong market in Xuhui district saw hordes of influencers visiting to take photos, livestreaming and posing with produce during the recent National Day holidays.Shoppers were also given a paper bag with the Prada logo when they purchased more than 20 yuan worth of items.

During the campaign, which began last month, it was not vegetables that customers were looking for — it was the packaging and bags with the brand’s logo.

 

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