How the TikTok-famous D'Amelio family makes money: business breakdown

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How the D'Amelios make their millions: We mapped out the sprawling business of TikTok's most famous family

The D'Amelio family has become one of the most famous in the world since Charli blew up on TikTok.The family has built out a business that includes media deals, brand partnerships, and investments.

With that fame has come money: The family has tenaciously chased business opportunities. Charli and Dixie D'Amelio, the family's daughters and most famous members, started with one-off sponsored posts on TikTok for everything from the"Sonic" movie to a song for the singer Flo Milli. Over the past year, the D'Amelio business empire has expanded. Investments in companies like Step and Halo, and a clothing line with Hollister, have the D'Amelios going from endorsers to business owners. And content deals for podcasts, adocuseries, and even an animated spin-off based on their stuffed animals have contributed to their surging media enterprise.

 

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