Market Research & Data Firm Screen Engine/ASI Acquires London-Based Tapestry

has acquired London-based outfit Tapestry Research as it looks to grow its global footprint.

Tapestry is known for its work in segmentation, consumer decision journeys, market sizing and proposition testing, campaign contribution, and media and audience research for media, entertainment and tech companies. Going forward, the brand will operate as Tapestry Research, a Screen Engine/ASI Company.

SE/ASI’s products for the media and entertainment sectors have included PostTrak, an in-theater exit polling service as a joint venture with Comscore; NET Tracker, a quarterly study on consumer behaviors and attitudes; GET, a global extension of NET; PostVod, weekly viewer data on original movies going to premium VOD and early electronic sell through; VirtuWorks, a virtual screening research platform and Audience Engine, with Dstillery, a research based audience targeting solution.

Belgique Dernières Nouvelles, Belgique Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

European markets set for muted open with inflation data, earnings on the agendaEuropean markets are set for a lackluster open on Wednesday as investors await inflation readings from the euro zone and continue to monitor corporate earnings releases. May the Lord bless you for the amazing returns! I always appreciate how you make time for me out from your tight schedule jbrwon1 LetsGoBrandon
La source: CNBC - 🏆 12. / 72 Lire la suite »