Deep Dive: Unwrapping Today’s Christmas Music Market

Wham: Michael Putland/GI. Buble: Samir Hussein/GI. Carey: Todd Williamson/NBCU Photo Bank/NBCUniversal via GI. Clarkson: Weiss Eubanks/NBC/NBCU Photo Bank via GI.

While record labels and retailers of physical Christmas music wait to see if one of this year’s new holiday albums will catch fire and drive sales by mid-December, industry sources say that this year’s Christmas-music streaming activity is off to a slow start.For more information on Billboard‘s “Unwrapping Today’s Christmas Music Market” special Deep Dive report,

I've always loved Christmas music. It reminds us the joy of life and invites to love and serenity. It's the season of giving, sharing and gratitude. A special song for me this year is Dimash's Ave Maria, makes me enter the XMAS spirit. Dimash_AveMaria

You must know one thing. Mariah propelled Christmas songs that never made a top 10 finally did. Thanks to her influence and her power in the networks, she built immortal classics such as All I want for Christmas is you. A true legend!

I dnt think there's strategy for alliwantforchristmasisyou . It's just simply addictive, cheerful song that is loved by general public!! 🤷

Happy Christmas To All. ❤️🧡🤎💙💚💜

Mariah made it a profitable market and everyone is trying to duplicate what she has. The End.

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