, known for its distinctive and simplistic type-face and yellow label, filed the lawsuit Wednesday in a California U.S. District Court, alleging trademark infringement, false designation of origin and unfair competition. The Austin-based company also says Jenner’s brand copied its logo and color scheme.“The Kardashian-Jenner family strikes again,” the lawsuit says. “This time Kendall Jenner has associated herself with a new tequila brand, 818 Tequila, that intentionally copies .
Tequila 512, whose trademark was established in 2015, uses an"immediately recognizable 512 mark in black lettering inside a vertical yellow rectangle," according to the lawsuit. The company’s name pays homage to Austin’s area code. Austin’s Tequila 512 is suing Kendell Jenner's 818 Tequila, alleging her company’s product “simply and blatantly” rips off its branding.Tequila 818 was launched last year by K & Soda LLC with Jenner as the face of the company and part owner. Tequila 818, which pays homage to a California area code, made only “immaterial tweaks” in an effort to deceive customers into thinking the two products were related, according to the lawsuit.
“818 does not believe there is any merit to these claims,” a representative said in a statement. “We cannot otherwise comment on the matter.” Nick Matzorkis, CEO and chairman of Tequila 512, urged Tequila 818 to “clearly distinguish themselves” in an interview with the TV station.