Companies aren't spending money on adverts because of Brexit uncertainty, says ITV

Belgique Nouvelles Nouvelles

Advertisers are cutting back on spending in the traditionally busy run-up to the holiday season because of ongoing uncertainty about the UK's future, ITV has said. Chief executive Dame Carolyn McCall blamed an “increasingly uncertain economic environment” for a “softening” in marketing spending on its channels. The broadcaster warned that spending would fall by an estimated 8 per cent in December, as customers rein in their spending on Christmas adverts.