also had “a strong year”, with its revenues in the Republic believed to risen 25 per cent to €22.8 million, while broadcasters’ players achieved average growth of 20 per cent.
Both television spot advertising and sponsorship revenues grew in 2021, with finance, consumer goods, television and broadband, retail and government among the key categories on the rise. Out-of-home advertising is forecast to increase almost 19 per cent to €67.5 million this year after growth of more than 17 per cent in 2021, but the market will remain short of the €90.7 million investment recorded in 2019, Core said.
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